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Kicks of nationwide search for modern girl who embodies iconic persona.
May 8, 2012
By: TOM BRANNA
Editor
Merck is on a nationwide search for a little girl who embodies the persona of the brand’s beloved icon, Little Miss Coppertone. Alison Sweeney, host of NBC’s “The Biggest Loser” and mother of two will help select finalists for the Facebook photo contest. America will then vote on the final winner, who will win a seven-day, six-night family vacation and will be featured in a Coppertone print ad in 2013. Americans were introduced to Little Miss Coppertone and her ...
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